Kaitseliit – rebranding
To create a visually unified Estonian Defence League we updated the legendary eagle emblem, added vertical and horizontal wordmark. For web use, a special simplified version of the eagle was created. At the same time we unified over 15 district and suborganization emblems. The main elements of the identity are the historic yellow color and a custom typeface, created especially for Estonian Defence League. Meelis Mikker – Creative Direction, Design Ander Avila – Design Mart Anderson – Type Design Agency – DDB Estonia Awards: ADC*Estonia, Rebranding – Gold ADC*Estonia, Typography – Bronze Golden Egg, Rebranding – Bronze